Rejection can be handled in different ways. Some will become disheartened by it, and may give up what they are looking for. Others come out of it with a positive outlook, and go on to bigger and better things.

The latter is exactly what Shaun Pulfrey did. After being rejected on Dragons’ Den for his Tangle Teezer idea, he did not give up his dream of landing a huge deal. The Tangle Teezer smoothes knotted hair easily but did not impress the Dragons’. They did not think it could be a commercial success so quickly ruled themselves out.

However, Shaun kept going and has now landed a deal with Boots that will see the Tangle Teezer stocked in 600 stores nationwide. His turnover is now projected to be around £1.5 million over the next year, meaning if the Dragons’ had invested, they would be making a tidy profit.

This made me think about the customers that I see. Would they give up if they were turned down at the first hurdle? What would they do if they encountered a set back? I would like to think that most of them would keep going if they believed that it was the right thing to do.

I would be interested to see what readers of this blog would do when faced with rejection, or hear any stories of how you have overcome it in the past. Please feel free to either post your own blog describing your own experiences, or reply to this blog.

Of course, I’ve been rejected many times over many things, but that’s a story for another day.

Martin